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Achieve Execution Excellence:  Escape the Sinister 70% Failure Rate

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“Execution is worth millions.”  These powerful words from the late Steve Jobs remind us that ideas alone are meaningless without effective execution.  However, it is deeply concerning that statistics reveal a grim reality: on average, 70% of companies fail to execute their strategies, 70% of projects fall short of their intended outcomes, 70% of digitalization initiatives end in failure, and 70% of startups and scale-ups do not survive.  The most alarming aspect is that we have come to accept this high failure rate as the norm, almost treating it as “best practice.”  But should we accept this as the status quo? And more importantly, do we want to do something about it? In this blog, we will delve into the reasons behind this phenomenon and explore ways to achieve execution excellence.

The Challenge of Execution Excellence

According to a survey conducted by Harvard Business Review, execution excellence emerged as the top challenge faced by global CEOs from Asia, Europe, and the United States.  It is clear that even with great strategies, transformation plans, and projects, success hinges on effective execution.  As Albert Einstein famously stated, “Insanity is doing the same thing over and over again and expecting different results.” So, how can we break free from this cycle of failure and create a culture of execution excellence?

The 10 Key Disciplines for Execution Excellence

1.      Setting a clear vision:

Leaders must invest time in articulating a clear vision for their organizations.  Without a shared destination, teams will either operate based on their assumptions or pursue their own agendas.  It is crucial for leaders to communicate the vision regularly, ensuring everyone is aligned and committed to its realization.

2.      Focus on what drives success:

Many companies fall into the trap of trying to do too much.  To achieve execution excellence, leaders must identify the three to five key activities that have the greatest impact on their organizational goals.  By concentrating resources on these priorities, teams can rally behind focused objectives within their control.

3.      Team alignment:

Execution is a team effort, and alignment is essential at all levels of the organization.  A clearly articulated vision, purpose, and goals provide the foundation for successful team alignment.  Consistency, regular check-ins, and transparent progress tracking help maintain alignment and drive collective accountability.

4.      Regular reviews and check-ins:

Without regular reviews and check-ins, teams can veer off track and lose sight of organizational goals.  Monthly and quarterly reviews, along with weekly check-ins between managers and direct reports, provide opportunities to assess progress, address issues, and gain valuable insights for future prioritization.

5.      Measure what matters:

Peter Drucker’s adage, “what gets measured, gets managed,” holds true for execution excellence.  While many organizations track inputs and outputs, few focus on measuring outcomes—the results that contribute to goal achievement.  Creating outcome-based metrics and milestones enables objective measurement and progress evaluation.

6.      Assemble and develop the right team:

Having the right people in the right roles is vital for execution excellence.  Leaders must invest in talent acquisition and create a high-performance environment characterized by psychological safety, dependability, clarity, meaning, and impact.  When these factors are present, teams can thrive and deliver exceptional results.

7.      Create a culture of accountability:

Accountability is the cornerstone of execution excellence.  It involves taking personal responsibility, owning mistakes as learning experiences, and trusting teammates to fulfill their commitments.  A culture of accountability fosters better work relationships, improved job satisfaction, effective teamwork, and ultimately, superior performance.

8.      Business Execution Capability and Strategy:

Organizations need a formal strategy for execution to achieve excellence.  Execution capabilities, such as decision-making, regular issue resolution, and setting strict quarterly objectives, ensure progress toward goals.  A long-term perspective, combined with external accountability, creates a culture that prioritizes execution.

9.      Ownership of the execution plan:

To foster ownership and commitment, involve stakeholders in the planning process.  By providing opportunities for input, individuals are more likely to embrace and take ownership of the execution plan.  This collaborative approach empowers teams to contribute their expertise and insights, resulting in a stronger execution framework.

10.  Leading execution:

Leaders play a pivotal role in driving execution excellence.  They must actively monitor progress, address deviations, and realign teams with organizational goals.  By providing guidance, support, and inspiration, leaders can create an environment where execution thrives, and teams perform at their best.


The high failure rates in execution are not inevitable.  Organizations that prioritize execution excellence, invest in execution capabilities, and cultivate a culture of accountability can overcome these challenges.

If you want to improve your execution capability and start a journey to Execution Excellence, talk to us.  We will help you implement the ten key disciplines outlined in this blog, so you can transform your execution outcomes.  It’s time to break free from the shackles of failure and embrace the pursuit of execution excellence.  Remember, execution is worth millions, and it’s within our power to achieve it.

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