At the heart of every successful digital strategy is a clear, compelling answer to a tough question:
What unique value are we creating for customers, and how are we evolving that value over time?
That’s the essence of Value Proposition Innovation—a critical Building Block Capability within the Digital Strategy Core Capability of the Digital Maturity Index (DMI).
In digitally mature organisations, innovation isn’t just about products or technology. It’s about continuously evolving your value proposition to stay relevant, differentiated, and in demand.
This capability measures how well your organisation:
- Identifies emerging customer needs and pain points.
- Leverages digital to create new forms of value.
- Repositions offerings as markets shift.
- Challenges assumptions about what you sell—and why it matters.
When this capability is underdeveloped, organisations cling to outdated value propositions while the market moves on. Innovation becomes incremental, reactive, or worse—non-existent.
But when it’s mature, your strategy is anchored in real, evolving customer value—and transformation has purpose beyond “keeping up.”
The most successful digital strategies are built on bold, customer-driven innovation. They don’t just digitise existing offerings—they reimagine what’s possible.
So, ask yourself: Are we building strategy around yesterday’s value—or tomorrow’s opportunity?
Because an organisation cannot operate at a level higher than its current capability.
Want to sharpen your digital value proposition—and build the capability to innovate it continuously?
The Accelerating Transformation Success workshop will show you where you stand, and how to lead with value.
Set up time in my calendar or email me to learn more.