Digital maturity is not a one-time initiative—it’s a continuous capability. Digital Offering Lifecycle Management looks at how effectively you manage, adapt, and retire digital offerings over time.
Low-maturity organisations launch products and move on. They rarely update, improve, or phase out underperforming offerings. Data from usage or market shifts is ignored or underutilised.
Mature organisations treat offerings as living assets. They track performance, apply customer feedback, and make intentional decisions to iterate, evolve, or sunset digital value streams.
We look at:
- Product performance tracking and analytics
- Iteration cycles and post-launch improvement practices
- Portfolio management (balancing legacy and new)
- Data-driven decision-making around offerings
Why it matters:
Transformation is never “done.” This capability (construct) ensures your digital offerings remain current, competitive, and continuously improved—keeping your organisation ahead of the curve.
Curious about your organisation’s Digital Offering maturity?
Let’s explore how the Digital Maturity Index can pinpoint opportunities to accelerate innovation, relevance, and customer impact.
This dimension answers the critical question:
Are we close enough to our customers to stay relevant, trusted, and chosen in the future?
To better understand your current Digital Offering Lifecycle Management maturity, give me a call, or email me at gails@talentalign.com.