Sales productivity doesn’t improve by chance—it improves when you focus on the right levers. That’s why the first step in the Sales Velocitisor™ Accelerator is understanding two essentials: sales velocity and knowing your product.
Sales velocity isn’t just a buzzword. It’s a practical way to measure how fast opportunities move through your funnel and where small, targeted improvements can create massive gains. Even a 10% improvement in a few key areas can accelerate growth far beyond expectations.
But here’s the catch: you can’t accelerate sales without first having absolute clarity on your product. Customers don’t buy features—they buy solutions. Kotler & Keller’s Five Product Levels model helps uncover the layers of value your product delivers, shaping everything from messaging to strategy.
Knowing your product gives you confidence. Applying sales velocity gives you momentum. Together, they create the launchpad for growth.
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