Sales blames marketing for poor leads. Marketing blames sales for not following up. The result? Frustration, wasted budget, low conversion rates, and stagnant growth.
Sales and marketing misalignment is one of the most common – and costly – challenges facing organisations today. Yet, many leaders overlook just how much money is being left on the table when these functions operate in silos.
The Cost of Misalignment
- Poor lead handover and unclear qualification criteria
- Inconsistent messaging confusing customers
- Disconnected customer journeys
- Lower win rates and higher customer acquisition costs
- Frustrated, demotivated teams
In a competitive market, you simply can’t afford this.
How the Sales Velocitisor™ Accelerator Bridges the Gap
The Sales Velocitisor™ Accelerator (SVA) systematically aligns sales and marketing, turning them into a unified revenue engine that accelerates growth.
Key Program Elements Addressing Sales and Marketing Alignment:
Session 1: Know Your Product – Ensures everyone speaks the same language about what you offer, moving beyond features to the value your solution delivers.
Session 2: Know Your Customer – Creates a shared understanding of who your ideal customers are and what they care about, ensuring marketing generates the right leads and sales engages effectively.
Session 3: Strategies for Success – Aligns your marketing and sales strategies so both functions work towards the same business goals, using consistent approaches.
Session 4: Operationalise Your Strategy – Turns strategy into action, defining who does what, when, and how, ensuring seamless handovers and accountability.
Session 5: Align Buyers and Sellers Journeys –
Maps how your buyers actually buy and aligns your processes to meet them where they are, reducing friction and increasing conversions.
Session 6: The New Revenue Funnel – Builds a unified funnel that marketing and sales jointly own, improving pipeline visibility and predictability.
Sessions 9 & 10: Metrics that Matter – Establishes shared measures of success, so both functions are aligned on what “good” looks like and can track progress objectively.
Session 11: Execution Excellence – Focuses on building a culture of continuous improvement, collaboration, and accountability.
The Results You Can Expect
When sales and marketing align, your organisation will experience:
- Increased lead quality and quantity
- Faster sales cycles with less friction
- Consistent, clear messaging that resonates
- Higher win rates and revenue growth
- A more collaborative, motivated team
Alignment isn’t a “nice to have”; it’s a revenue multiplier.
Ready to Unify Your Sales and Marketing?
Series 4 of the Sales Velocitisor™ Accelerator is your pathway to eliminating the silos that are slowing you down.
Click HERE to register for series 4 of the Sales Velocitisor™ Accelerator. It’s not too late.
Or, you can book a call to discuss aligning your sales and marketing.
Stop letting misalignment drain your resources and stall your growth. Start building a high-performance, unified sales and marketing engine that drives predictable revenue.